https://hunterjmathews.com Hunter Mathews Sun, 26 Apr 2026 22:15:07 +0000 https://hunterjmathews.com en https://hunterjmathews.com/Index Sat, 09 Aug 2025 16:50:05 +0000 Hunter Mathews https://hunterjmathews.com/Index https://hunterjmathews.com/Red-Rocks-Unpaused Sat, 09 Aug 2025 16:50:06 +0000 Hunter Mathews https://hunterjmathews.com/Red-Rocks-Unpaused Red Rocks Unpaused Brand Art Direction In 2020, as life paused and Denver’s iconic Red Rocks Amphitheatre canceled its concert season, Visible partnered with Denver Arts &amp; Venues to keep music alive. We launched Red Rocks Unpaused, an interactive livestream series bringing live music safely to fans everywhere. With performances by Phoebe Bridgers, Megan Thee Stallion, Nathaniel Rateliff, and more, the historic venue was transformed—artists performed from the stands amid vibrant projections on the famous rock formations. Fans shaped the show from home by projecting their own messages onto the rocks, triggering light animations, voting for encore songs, sending audio cheers, and more. Live chats, real-time tweets, and dynamic visuals connected audiences in this shared experience. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5a03f373625615c2636d49aa20e94b5ca5713144fa18ee7023aadd4980d63263/ezgif-7f036caa074ece.gif" data-mid="236865703" border="0" src="https://freight.cargo.site/w/800/i/5a03f373625615c2636d49aa20e94b5ca5713144fa18ee7023aadd4980d63263/ezgif-7f036caa074ece.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/88ce86cec89289bd092c6c77bc5ee4a6e173f1780064c62db89ae2eb440b6e5b/interact_01.jpg" data-mid="236865686" border="0" src="https://freight.cargo.site/w/1000/i/88ce86cec89289bd092c6c77bc5ee4a6e173f1780064c62db89ae2eb440b6e5b/interact_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b316721b2e1a7cebef78d6d74cef6fb928e8d1c47a5b8b47e9e8f2a58864343e/VT_RedRock_Concert_2020_v1-2.jpg" data-mid="236865690" border="0" src="https://freight.cargo.site/w/1000/i/b316721b2e1a7cebef78d6d74cef6fb928e8d1c47a5b8b47e9e8f2a58864343e/VT_RedRock_Concert_2020_v1-2.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/aecd1a5ca5df6c575116f5f8f9ea30be974c967228cab8e8d380b7139791867b/ROCKS_03.png" data-mid="236865684" border="0" src="https://freight.cargo.site/w/1000/i/aecd1a5ca5df6c575116f5f8f9ea30be974c967228cab8e8d380b7139791867b/ROCKS_03.png" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/044a0400ae4f04bb415fe3bdad5c7d6a03ccdb48c31e2d709e30e744449218d1/RRUP_5.jpg" data-mid="236887911" border="0" src="https://freight.cargo.site/w/1000/i/044a0400ae4f04bb415fe3bdad5c7d6a03ccdb48c31e2d709e30e744449218d1/RRUP_5.jpg" /> <img width="1575" height="888" width_o="1575" height_o="888" data-src="https://freight.cargo.site/t/original/i/b4f663623902575137549fb128eaf69fb29668de125a98a0dbc7929f34e5b3fc/Screenshot2025-06-06at1.04.17-PM.jpg" data-mid="236887912" border="0" src="https://freight.cargo.site/w/1000/i/b4f663623902575137549fb128eaf69fb29668de125a98a0dbc7929f34e5b3fc/Screenshot2025-06-06at1.04.17-PM.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/691ead820d2622e123b337b3bcd148eaf1308f326c5364909b249ae37d4e7f8e/00_REDROCKS_V01-1.jpg" data-mid="236865687" border="0" src="https://freight.cargo.site/w/1000/i/691ead820d2622e123b337b3bcd148eaf1308f326c5364909b249ae37d4e7f8e/00_REDROCKS_V01-1.jpg" /> <img width="1400" height="1863" width_o="1400" height_o="1863" data-src="https://freight.cargo.site/t/original/i/2e969d46ba353cbfa97ff833186da901febc3ff1fb76348150c80e5bb4af7524/RR_mobile_02_v03-8.png" data-mid="236865706" border="0" src="https://freight.cargo.site/w/1000/i/2e969d46ba353cbfa97ff833186da901febc3ff1fb76348150c80e5bb4af7524/RR_mobile_02_v03-8.png" /> https://hunterjmathews.com/The-Future-of-Phone-Service Sat, 09 Aug 2025 16:50:09 +0000 Hunter Mathews https://hunterjmathews.com/The-Future-of-Phone-Service Future of Phone Service Brand Video Direction Art Direction Visible Wireless has shaken up the future of phone service with an all-digital, transparent, and wallet-friendly approach. Through stunts like the “404 Store Not Found” and ‘InVisible NY’—a secret Soho pop-up hidden behind a rundown electronics shop that drops you into an immersive experience with unexpected performances from A$AP Ferg and more—Visible blasted its way into a crowded telecom scene. To tell this entire story, we created “The Future of Phone Service” video anthem. It blends UGC, behind-the-scenes footage, scripted moments, and emotional beats for an authentic look at the people behind Visible. Lastly, by tapping into Andrew B. Meyer’s playful takes on perspective and pop-art style, core to Visible’s early identity, we were able to amplify the brand’s personality and push it far beyond the conventions of the telecom category. This distinctive visual language and tone not only set Visible apart from competitors but also reinforced its commitment to being approachable, creative, and customer obsessed. <img width="900" height="507" width_o="900" height_o="507" data-src="https://freight.cargo.site/t/original/i/52e2996ba19f0e2c2bfbf6bf4079883a3f368c2f829fa084d14d0fc26b45b72e/img0079_900xx2603-1467-0-218.jpg" data-mid="236880770" border="0" src="https://freight.cargo.site/w/900/i/52e2996ba19f0e2c2bfbf6bf4079883a3f368c2f829fa084d14d0fc26b45b72e/img0079_900xx2603-1467-0-218.jpg" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/ac23e83a97e5b9ab52e98532a2341a09ad622c92a4cf667d1801b1cfaf2d4b09/visible-error-code-store-fremont-2_900xx2584-1454-0-135.jpg" data-mid="236880772" border="0" src="https://freight.cargo.site/w/900/i/ac23e83a97e5b9ab52e98532a2341a09ad622c92a4cf667d1801b1cfaf2d4b09/visible-error-code-store-fremont-2_900xx2584-1454-0-135.jpg" /> <img width="455" height="657" width_o="455" height_o="657" data-src="https://freight.cargo.site/t/original/i/1a25ca4b0f5f29af37302e83298db1d9adbd29372598fa716b6a0f5e36ab29f9/Capture.PNG" data-mid="236880790" border="0" src="https://freight.cargo.site/w/455/i/1a25ca4b0f5f29af37302e83298db1d9adbd29372598fa716b6a0f5e36ab29f9/Capture.PNG" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/5032f6fe2bb761152c797b229a6a73634156a7c67aa48d02c3ff91c12207cecc/https___hypebeast.jpg" data-mid="236881881" border="0" src="https://freight.cargo.site/w/1000/i/5032f6fe2bb761152c797b229a6a73634156a7c67aa48d02c3ff91c12207cecc/https___hypebeast.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/d1960884c590870c3bb7dd490c0a5f02145feb0ac394f4f24fd048181e9060dd/https___hypebeast.com_image_2018_11_visible-cellular-service-soho-pop-up-recap-6.jpg" data-mid="236881887" border="0" src="https://freight.cargo.site/w/1000/i/d1960884c590870c3bb7dd490c0a5f02145feb0ac394f4f24fd048181e9060dd/https___hypebeast.com_image_2018_11_visible-cellular-service-soho-pop-up-recap-6.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/b5da90bc548f862ab547aa1377230ec70afdf876ed4a091d15c627ad914b154f/https___hypebeast.com_image_2018_11_visible-cellular-service-soho-pop-up-recap-9.jpg" data-mid="236881883" border="0" src="https://freight.cargo.site/w/1000/i/b5da90bc548f862ab547aa1377230ec70afdf876ed4a091d15c627ad914b154f/https___hypebeast.com_image_2018_11_visible-cellular-service-soho-pop-up-recap-9.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/b8985fb6f319519f3a6ae552cddc67429965bca4f57981190606c0cf538aa58b/https___hypebeast-1.jpg" data-mid="236881882" border="0" src="https://freight.cargo.site/w/1000/i/b8985fb6f319519f3a6ae552cddc67429965bca4f57981190606c0cf538aa58b/https___hypebeast-1.jpg" /> <img width="335" height="400" width_o="335" height_o="400" data-src="https://freight.cargo.site/t/original/i/ed9942250d760deb6d2636ba63368057c500ca09dcec9487e3fd56edb3e0df49/sdasadasd.jpg" data-mid="236881897" border="0" src="https://freight.cargo.site/w/335/i/ed9942250d760deb6d2636ba63368057c500ca09dcec9487e3fd56edb3e0df49/sdasadasd.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/a4b49989db7b5a23317cdff6b89dd12c23f03c1cafc03a0f6637ecf82d8a3847/https___hypebeast.com_image_2018_11_visible-cellular-service-soho-pop-up-recap-5.jpg" data-mid="236881888" border="0" src="https://freight.cargo.site/w/1000/i/a4b49989db7b5a23317cdff6b89dd12c23f03c1cafc03a0f6637ecf82d8a3847/https___hypebeast.com_image_2018_11_visible-cellular-service-soho-pop-up-recap-5.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/2bf316691b1fbc86abcb9edc1a3ce438abd4e5f2af0daa0cc57fed4b8055f1fb/visible-verizon.jpg" data-mid="236881975" border="0" src="https://freight.cargo.site/w/1000/i/2bf316691b1fbc86abcb9edc1a3ce438abd4e5f2af0daa0cc57fed4b8055f1fb/visible-verizon.jpg" /> https://hunterjmathews.com/Taxes Sat, 09 Aug 2025 16:50:08 +0000 Hunter Mathews https://hunterjmathews.com/Taxes Taxes? And a Piggy Bank? Art Direction Motion Design Insights revealed that for both our prepaid and postpaid audiences, tax season was the perfect time to save money—or spend it upgrading their phone with tax return money. Building on that idea, we crafted a unique campaign starring a bright orange, sticker-covered piggy bank transformed into a samurai warrior and an inflating air balloon—symbolizing slashing your phone bill in half before the offer disappears. To bring this concept to life, we harnessed AI video tools, unlocking endless creative possibilities. We even turned a pig into cake but that never left the cutting room floor. (No piggy banks were harmed in the making of these videos.) https://hunterjmathews.com/Visible-Photography Sat, 09 Aug 2025 16:50:08 +0000 Hunter Mathews https://hunterjmathews.com/Visible-Photography Visible Photograhy Art Direction Photography BrandDuring my tenure at Visible, I lead and art directed numerous photoshoots. While the goals shifted with seasonality and new campaign initiatives, my constant focus was to keep the brand’s bold, eye-catching identity front and center. These images were deployed across all channels—web, OOH, DCO, paid digital, organic social, and more. <img width="380" height="383" width_o="380" height_o="383" data-src="https://freight.cargo.site/t/original/i/cc7a39a898cf3cb588d3b7ec66b56fdb9fd556bcf34e4a8a6df2aef8233a5eec/Screen-Shot-2021-11-22-at-6.22.54-PM.png" data-mid="236869818" border="0" src="https://freight.cargo.site/w/380/i/cc7a39a898cf3cb588d3b7ec66b56fdb9fd556bcf34e4a8a6df2aef8233a5eec/Screen-Shot-2021-11-22-at-6.22.54-PM.png" /> <img width="742" height="453" width_o="742" height_o="453" data-src="https://freight.cargo.site/t/original/i/81a48d30f6751b70f846fdadd313fdf90c7e95b1ff8baf0bf7c67cc45266790c/Screen-Shot-2021-11-22-at-6.18.54-PM.png" data-mid="236869816" border="0" src="https://freight.cargo.site/w/742/i/81a48d30f6751b70f846fdadd313fdf90c7e95b1ff8baf0bf7c67cc45266790c/Screen-Shot-2021-11-22-at-6.18.54-PM.png" /> <img width="616" height="528" width_o="616" height_o="528" data-src="https://freight.cargo.site/t/original/i/d9a28e31831c07a93c116a37d4a16b805c5fa7f4738c3c7710c066502acf5f86/Candy-528.jpg" data-mid="236867849" border="0" src="https://freight.cargo.site/w/616/i/d9a28e31831c07a93c116a37d4a16b805c5fa7f4738c3c7710c066502acf5f86/Candy-528.jpg" /> <img width="1586" height="641" width_o="1586" height_o="641" data-src="https://freight.cargo.site/t/original/i/7ccd93d9a72aedafff568fc72da83aa46587f3042164b637e0031782d4ccb090/Capture.PNG" data-mid="236867755" border="0" src="https://freight.cargo.site/w/1000/i/7ccd93d9a72aedafff568fc72da83aa46587f3042164b637e0031782d4ccb090/Capture.PNG" /> <img width="1548" height="416" width_o="1548" height_o="416" data-src="https://freight.cargo.site/t/original/i/363f854dbebe7db5eed0f6c482f43b7318f259eee7b77fb73dd10c40fe7a8c22/Screenshot-2024-05-29-135937.png" data-mid="236867766" border="0" src="https://freight.cargo.site/w/1000/i/363f854dbebe7db5eed0f6c482f43b7318f259eee7b77fb73dd10c40fe7a8c22/Screenshot-2024-05-29-135937.png" /> <img width="525" height="576" width_o="525" height_o="576" data-src="https://freight.cargo.site/t/original/i/6fad4e8bd3abd89f778ec56b36ef83e8649f576637f833669415227bd613b538/sdsa.PNG" data-mid="236884070" border="0" src="https://freight.cargo.site/w/525/i/6fad4e8bd3abd89f778ec56b36ef83e8649f576637f833669415227bd613b538/sdsa.PNG" /> <img width="645" height="730" width_o="645" height_o="730" data-src="https://freight.cargo.site/t/original/i/93d7c6ccbe102a9f39351a1104b35df7b363d718e1f796c0cf0834d4bff47d58/ddddd.PNG" data-mid="236884073" border="0" src="https://freight.cargo.site/w/645/i/93d7c6ccbe102a9f39351a1104b35df7b363d718e1f796c0cf0834d4bff47d58/ddddd.PNG" /> <img width="1500" height="1072" width_o="1500" height_o="1072" data-src="https://freight.cargo.site/t/original/i/0d41c8fe7052e4715b5455a386d55f46b3aecc662444075fd80816cd9487a4ae/36_EVERGREEN_HAND_REFER_FRIEND_0179.jpg" data-mid="236867760" border="0" src="https://freight.cargo.site/w/1000/i/0d41c8fe7052e4715b5455a386d55f46b3aecc662444075fd80816cd9487a4ae/36_EVERGREEN_HAND_REFER_FRIEND_0179.jpg" /> <img width="1368" height="835" width_o="1368" height_o="835" data-src="https://freight.cargo.site/t/original/i/141f56b165d0247cabe65f0670ecf128d816f4a42298ed31aa0bffb272443adb/shoes.PNG" data-mid="236867757" border="0" src="https://freight.cargo.site/w/1000/i/141f56b165d0247cabe65f0670ecf128d816f4a42298ed31aa0bffb272443adb/shoes.PNG" /> <img width="624" height="519" width_o="624" height_o="519" data-src="https://freight.cargo.site/t/original/i/66f78c9e94927ec771c23b599ceac754765b7cb573b56eaa1f90a9b0363ade19/Capture2.PNG" data-mid="236867851" border="0" src="https://freight.cargo.site/w/624/i/66f78c9e94927ec771c23b599ceac754765b7cb573b56eaa1f90a9b0363ade19/Capture2.PNG" /> <img width="5922" height="3948" width_o="5922" height_o="3948" data-src="https://freight.cargo.site/t/original/i/f4756b3b9a9c214e6db3babf12123ec71e65d616ef87367cc3945891d28b122b/VSBL_Q4_Seamless_SIMCard_Shot01_0303.jpg" data-mid="236867854" border="0" src="https://freight.cargo.site/w/1000/i/f4756b3b9a9c214e6db3babf12123ec71e65d616ef87367cc3945891d28b122b/VSBL_Q4_Seamless_SIMCard_Shot01_0303.jpg" /> <img width="1422" height="477" width_o="1422" height_o="477" data-src="https://freight.cargo.site/t/original/i/cf3cd3325833242f769d1580cb1290bd718e5ad10e51007d741ba322e942d824/ft.PNG" data-mid="236867855" border="0" src="https://freight.cargo.site/w/1000/i/cf3cd3325833242f769d1580cb1290bd718e5ad10e51007d741ba322e942d824/ft.PNG" /> <img width="1180" height="728" width_o="1180" height_o="728" data-src="https://freight.cargo.site/t/original/i/eec3bce27a3d8bfe50fd3e81b61d94a34f4b9d9f9f34eb68ff2539d3e7539d9d/HowToPartyImage.jpg" data-mid="236867850" border="0" src="https://freight.cargo.site/w/1000/i/eec3bce27a3d8bfe50fd3e81b61d94a34f4b9d9f9f34eb68ff2539d3e7539d9d/HowToPartyImage.jpg" /> <img width="8443" height="5629" width_o="8443" height_o="5629" data-src="https://freight.cargo.site/t/original/i/d721639a8ef7830ebc9014e9c6a72f80c0907b46384900e875c86c64b1796f00/VQ422_WEAR_STILL_BLUE-KB_0643.jpg" data-mid="236867856" border="0" src="https://freight.cargo.site/w/1000/i/d721639a8ef7830ebc9014e9c6a72f80c0907b46384900e875c86c64b1796f00/VQ422_WEAR_STILL_BLUE-KB_0643.jpg" /> <img width="1720" height="484" width_o="1720" height_o="484" data-src="https://freight.cargo.site/t/original/i/d77ffe9bdd7348899e0d5a8c45ad14f703ee5d69e2696e9ec6d97a7d1ad7a418/12314.PNG" data-mid="236867758" border="0" src="https://freight.cargo.site/w/1000/i/d77ffe9bdd7348899e0d5a8c45ad14f703ee5d69e2696e9ec6d97a7d1ad7a418/12314.PNG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b435d19b958435f2213694105bfc59625f1d27849147c29ac4572ea3b849f8c9/VQ422_BRD_STILL_TXT-DKBLUE_2255.jpg" data-mid="236867798" border="0" src="https://freight.cargo.site/w/1000/i/b435d19b958435f2213694105bfc59625f1d27849147c29ac4572ea3b849f8c9/VQ422_BRD_STILL_TXT-DKBLUE_2255.jpg" /> <img width="2001" height="1333" width_o="2001" height_o="1333" data-src="https://freight.cargo.site/t/original/i/33bd1d14b96127d3a8096891bfd29b2bb954a5fd1bee19c001773deb13e58311/VQ422_BRD_LIFE_JUNGLE_2582.jpg" data-mid="236869787" border="0" src="https://freight.cargo.site/w/1000/i/33bd1d14b96127d3a8096891bfd29b2bb954a5fd1bee19c001773deb13e58311/VQ422_BRD_LIFE_JUNGLE_2582.jpg" /> <img width="4320" height="1718" width_o="4320" height_o="1718" data-src="https://freight.cargo.site/t/original/i/12d01cd9770c54a7b73390e6566873bec9b5d99fa11b664cc31d0c68a32ec960/VQ323_07B-EXTRA-2308_Final.jpg" data-mid="236869839" border="0" src="https://freight.cargo.site/w/1000/i/12d01cd9770c54a7b73390e6566873bec9b5d99fa11b664cc31d0c68a32ec960/VQ323_07B-EXTRA-2308_Final.jpg" /> <img width="6421" height="6463" width_o="6421" height_o="6463" data-src="https://freight.cargo.site/t/original/i/785b91320fcf854e86b9749bda6b181f78dcbbc1e70dc3771fabce178600c5cc/VSBL_Music_Vinyl.jpg" data-mid="236884215" border="0" src="https://freight.cargo.site/w/1000/i/785b91320fcf854e86b9749bda6b181f78dcbbc1e70dc3771fabce178600c5cc/VSBL_Music_Vinyl.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c809a448a2361269c01b25bc41087f5f8addb91306ecd46d389662976dc87e84/ezgif-5395762026e7f8.gif" data-mid="236869854" border="0" src="https://freight.cargo.site/w/800/i/c809a448a2361269c01b25bc41087f5f8addb91306ecd46d389662976dc87e84/ezgif-5395762026e7f8.gif" /> <img width="5291" height="3844" width_o="5291" height_o="3844" data-src="https://freight.cargo.site/t/original/i/a8c6283a668d151703788ef0317257fc97c05887596be18b58840675d9147fd4/VSBL_Q222_PhoneStillLife_Summer1_2213_02.jpg" data-mid="236869853" border="0" src="https://freight.cargo.site/w/1000/i/a8c6283a668d151703788ef0317257fc97c05887596be18b58840675d9147fd4/VSBL_Q222_PhoneStillLife_Summer1_2213_02.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2258658f681633c44a4d5c0f74754199cbb8140e818f439ce434ce9d65331d47/Community.jpg" data-mid="236869969" border="0" src="https://freight.cargo.site/w/1000/i/2258658f681633c44a4d5c0f74754199cbb8140e818f439ce434ce9d65331d47/Community.jpg" /> <img width="417" height="607" width_o="417" height_o="607" data-src="https://freight.cargo.site/t/original/i/5367bf4723dad7fff85e4cde9f2cbf6b59012fd2740e60ed79fd9b4b42dfac47/123123.PNG" data-mid="236884078" border="0" src="https://freight.cargo.site/w/417/i/5367bf4723dad7fff85e4cde9f2cbf6b59012fd2740e60ed79fd9b4b42dfac47/123123.PNG" /> <img width="6738" height="5014" width_o="6738" height_o="5014" data-src="https://freight.cargo.site/t/original/i/a1db860318b38006dd728155b2f5901764fb375915dff9cb3c537ad8316b307b/VQ422_SNL_STILL_BLOOM_TXT_2218.jpg" data-mid="236869852" border="0" src="https://freight.cargo.site/w/1000/i/a1db860318b38006dd728155b2f5901764fb375915dff9cb3c537ad8316b307b/VQ422_SNL_STILL_BLOOM_TXT_2218.jpg" /> <img width="5177" height="3367" width_o="5177" height_o="3367" data-src="https://freight.cargo.site/t/original/i/0d5798aa9a577c569fa73f969988cb98785ada981fa99658373e0133ce557a7b/VSBL_Q4_Seamless_FreeTrial_WhatsTheCatch_Ball_0336.jpg" data-mid="236867763" border="0" src="https://freight.cargo.site/w/1000/i/0d5798aa9a577c569fa73f969988cb98785ada981fa99658373e0133ce557a7b/VSBL_Q4_Seamless_FreeTrial_WhatsTheCatch_Ball_0336.jpg" /> <img width="1695" height="1322" width_o="1695" height_o="1322" data-src="https://freight.cargo.site/t/original/i/5c223cc55baad814097aa4c2b54b4a57996b01a87f5154764649a08e63cf29e5/VSBL_Q4_Seamless_Seasonal_OlympicsSkiTips_0347.jpg" data-mid="236870035" border="0" src="https://freight.cargo.site/w/1000/i/5c223cc55baad814097aa4c2b54b4a57996b01a87f5154764649a08e63cf29e5/VSBL_Q4_Seamless_Seasonal_OlympicsSkiTips_0347.jpg" /> <img width="803" height="746" width_o="803" height_o="746" data-src="https://freight.cargo.site/t/original/i/6f41677234cabd0e11d2faabbb9f999ca15a9eae6fffa9e164a9cc14ecda2c13/jdjdkdl.PNG" data-mid="236884053" border="0" src="https://freight.cargo.site/w/803/i/6f41677234cabd0e11d2faabbb9f999ca15a9eae6fffa9e164a9cc14ecda2c13/jdjdkdl.PNG" /> <img width="3216" height="2331" width_o="3216" height_o="2331" data-src="https://freight.cargo.site/t/original/i/680fd850f319b97f0ae501dbd08b6c7b75989021f9a3f4f0e369d43aa9d7510a/VSBL_Q222_HandAndPhone06_Abena_1617_02.jpg" data-mid="236867764" border="0" src="https://freight.cargo.site/w/1000/i/680fd850f319b97f0ae501dbd08b6c7b75989021f9a3f4f0e369d43aa9d7510a/VSBL_Q222_HandAndPhone06_Abena_1617_02.jpg" /> https://hunterjmathews.com/Boost-Mobile-Rebrand Sat, 09 Aug 2025 16:50:06 +0000 Hunter Mathews https://hunterjmathews.com/Boost-Mobile-Rebrand Boost Mobile Rebrand Brand Art Direction Motion Design When I joined Boost Mobile, the company operated two distinct brands: Boost Infinite and Boost Mobile, each targeting different audiences. Our mission was to shake up the wireless industry by uniting them under one bold vision—“A Fresh Take on Wireless.” We achieved this by crafting a bold new look—featuring the Druk typeface, punchy motion design, and leaning heavily into our signature Boost Orange. <img width="595" height="598" width_o="595" height_o="598" data-src="https://freight.cargo.site/t/original/i/590679005c3c01938ee532ed08469b6caedd90b1536ec55695fbd2e6060b4620/frs.PNG" data-mid="236867032" border="0" src="https://freight.cargo.site/w/595/i/590679005c3c01938ee532ed08469b6caedd90b1536ec55695fbd2e6060b4620/frs.PNG" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b73630f0cae0d53091b3b8b111febdaa72cbd50bea4c59bce3ea024943f2fc8b/ezgif-1102c0ce853e04.gif" data-mid="236866396" border="0" src="https://freight.cargo.site/w/800/i/b73630f0cae0d53091b3b8b111febdaa72cbd50bea4c59bce3ea024943f2fc8b/ezgif-1102c0ce853e04.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/2c0430f6e6a9c3ba2d45e8bc265b7638a760caa3330d6467376d4d71e5da5d2d/ezgif-1cfd9ff0f4d17f.gif" data-mid="237678118" border="0" src="https://freight.cargo.site/w/480/i/2c0430f6e6a9c3ba2d45e8bc265b7638a760caa3330d6467376d4d71e5da5d2d/ezgif-1cfd9ff0f4d17f.gif" /> <img width="1266" height="410" width_o="1266" height_o="410" data-src="https://freight.cargo.site/t/original/i/4d5a91a1adcb416dad1c4aef6133228d3028b807c988f65ae2e996808aebc786/1.PNG" data-mid="236866474" border="0" src="https://freight.cargo.site/w/1000/i/4d5a91a1adcb416dad1c4aef6133228d3028b807c988f65ae2e996808aebc786/1.PNG" /> https://hunterjmathews.com/Unlimited-Massages Sat, 09 Aug 2025 16:50:08 +0000 Hunter Mathews https://hunterjmathews.com/Unlimited-Massages Unlimited Massages Brand Art Direction To drive simultaneous national and local awareness, Visible launched a creative marketing campaign in Denver using OOH, digital, and experiential tactics. The goal was to spark conversation through earned media, user-generated content, and social media while boosting conversion rates and overall brand awareness. The campaign cleverly played off the popular internet ‘fail’ trend with downtown Denver billboards featuring a humorous typo—promising “unlimited massages, minutes, and data” instead of “messages.” Influencers helped amplify the #adfail on social channels, and the community team engaged consumers with playful reminders that “what you see is what you get.” This buzz culminated in a highly attended “unlimited massages” event at Denver’s Union Station, generating strong local and national media coverage, exceeding earned media goals by 140%, and significantly boosting social engagement and leads. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6e26e462af3fc5849fc071306401526580bebb1d182a3ee0935b86e83bb536cb/IMG_0163-2.jpeg" data-mid="236867368" border="0" src="https://freight.cargo.site/w/1000/i/6e26e462af3fc5849fc071306401526580bebb1d182a3ee0935b86e83bb536cb/IMG_0163-2.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d3fdaca99d614ab2c7e6a306e4429a5bf67e448c756cac92048dfcf8c9c76769/IMG_0705.JPG" data-mid="236867372" border="0" src="https://freight.cargo.site/w/1000/i/d3fdaca99d614ab2c7e6a306e4429a5bf67e448c756cac92048dfcf8c9c76769/IMG_0705.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/9fc1b3d2e15d932354278f6a56959a1c204d6ffddea51ee9c1786bbf88794346/IMG_0266.jpeg" data-mid="236867370" border="0" src="https://freight.cargo.site/w/1000/i/9fc1b3d2e15d932354278f6a56959a1c204d6ffddea51ee9c1786bbf88794346/IMG_0266.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/106c81fe71b6ed1f033a92d7e8033acdb85751a98e6fa9d877f2c5b83e75f06a/IMG_0706.JPG" data-mid="236867405" border="0" src="https://freight.cargo.site/w/1000/i/106c81fe71b6ed1f033a92d7e8033acdb85751a98e6fa9d877f2c5b83e75f06a/IMG_0706.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e523e5d307f62c61781e6d7cada9560e779869a7b59ec207bbf3b5c2fe78cab0/IMG_0704.JPG" data-mid="236867371" border="0" src="https://freight.cargo.site/w/1000/i/e523e5d307f62c61781e6d7cada9560e779869a7b59ec207bbf3b5c2fe78cab0/IMG_0704.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/bfbfd54e24be6d5ce01ac8f84bbd7d3fcb108abff75a5218fa6641d2aa54d94e/IMG_0165.jpeg" data-mid="236867367" border="0" src="https://freight.cargo.site/w/1000/i/bfbfd54e24be6d5ce01ac8f84bbd7d3fcb108abff75a5218fa6641d2aa54d94e/IMG_0165.jpeg" /> https://hunterjmathews.com/Icelantic Sun, 26 Apr 2026 22:15:07 +0000 Hunter Mathews https://hunterjmathews.com/Icelantic Icelantic x Boost Brand Art Direction Motion Design Created the hero stage video content for a live brand activation and national sweepstakes campaign in collaboration with Boost Mobile and Icelantic. The campaign promoted a giveaway of custom, artist-designed skis inspired by Colorado’s natural landscape, featuring surreal illustrations of local flora and fauna by a Denver-based artist. My work was featured as large-scale visual content behind the performing artists during a live event at Denver’s Mission Ballroom, where music, brand engagement, and experiential marketing came together. The event included performances, on-site activations, and a full advertising takeover designed to drive audience participation both in-person and online. The project blended music culture, outdoor lifestyle branding, and immersive visuals—helping create a cohesive atmosphere that connected the audience to both the product and the environment that inspired it. https://hunterjmathews.com/Austin-Takeover Sat, 09 Aug 2025 16:50:06 +0000 Hunter Mathews https://hunterjmathews.com/Austin-Takeover Austin Takeover Brand Video Direction Art Direction Austin was the perfect stage to amplify our brand. We took over the city with bold OOH placements and partnered with local tastemakers to capture the energy in a documentary-style series + photography. <img width="1436" height="902" width_o="1436" height_o="902" data-src="https://freight.cargo.site/t/original/i/c548b8a27d58d7ce0820d775f34dbc7b8fa97c000cc6f9f109534d0a3cbb00bd/image4.jpg" data-mid="236883589" border="0" src="https://freight.cargo.site/w/1000/i/c548b8a27d58d7ce0820d775f34dbc7b8fa97c000cc6f9f109534d0a3cbb00bd/image4.jpg" /> <img width="1000" height="940" width_o="1000" height_o="940" data-src="https://freight.cargo.site/t/original/i/f2a9c1f29528eda63e4857d7a861451c98f6a95d394c5f296a9a0197146a0cc6/pasted-image-16.jpg" data-mid="236883591" border="0" src="https://freight.cargo.site/w/1000/i/f2a9c1f29528eda63e4857d7a861451c98f6a95d394c5f296a9a0197146a0cc6/pasted-image-16.jpg" /> <img width="1000" height="612" width_o="1000" height_o="612" data-src="https://freight.cargo.site/t/original/i/2a305699f9f70e49f1f6a8f249cbebfbb06d73d5155f17ef569967d96795857f/pasted-image-5.jpg" data-mid="236883639" border="0" src="https://freight.cargo.site/w/1000/i/2a305699f9f70e49f1f6a8f249cbebfbb06d73d5155f17ef569967d96795857f/pasted-image-5.jpg" /> <img width="1000" height="937" width_o="1000" height_o="937" data-src="https://freight.cargo.site/t/original/i/c351e75a603ef6d61da269c2f5d3a39be709cf41c82d5ba50c8185dd3b1c7a71/pasted-image-6.jpg" data-mid="236883594" border="0" src="https://freight.cargo.site/w/1000/i/c351e75a603ef6d61da269c2f5d3a39be709cf41c82d5ba50c8185dd3b1c7a71/pasted-image-6.jpg" /> <img width="1076" height="647" width_o="1076" height_o="647" data-src="https://freight.cargo.site/t/original/i/d67223941486dee52e6b1cef8cb5df210489e67a1b6443e3ad11145e6d03d75d/pasted-image-10.jpg" data-mid="236883642" border="0" src="https://freight.cargo.site/w/1000/i/d67223941486dee52e6b1cef8cb5df210489e67a1b6443e3ad11145e6d03d75d/pasted-image-10.jpg" /> https://hunterjmathews.com/Coach-Prime-Watch Sat, 09 Aug 2025 16:50:07 +0000 Hunter Mathews https://hunterjmathews.com/Coach-Prime-Watch Coach Prime Watch Art Direction Photography Tasked with branding a device developed in collaboration between Motorola and the Coach Prime team, we brought the Coach Prime Moto Watch to life. More than just a smartwatch, it’s your all-in-one connection hub—stream, text, track your fitness, and take calls—powered by Boost’s nationwide network. <img width="2048" height="1072" width_o="2048" height_o="1072" data-src="https://freight.cargo.site/t/original/i/e69cc6c0168a22447d6c22575c50abb52737f6e856d12182c3c1c86059c9c95a/unnamed-5.png" data-mid="236866796" border="0" src="https://freight.cargo.site/w/1000/i/e69cc6c0168a22447d6c22575c50abb52737f6e856d12182c3c1c86059c9c95a/unnamed-5.png" /> <img width="3203" height="2738" width_o="3203" height_o="2738" data-src="https://freight.cargo.site/t/original/i/599d3f5aed586373310cb969b62f5aa8dc429ea1b808ed33294bd817c045444b/DSC07681.png" data-mid="236866873" border="0" src="https://freight.cargo.site/w/1000/i/599d3f5aed586373310cb969b62f5aa8dc429ea1b808ed33294bd817c045444b/DSC07681.png" /> <img width="3024" height="2832" width_o="3024" height_o="2832" data-src="https://freight.cargo.site/t/original/i/b5c32f925304c360e1dbd83d050ca9c86f1f24ac9ace916a37d8e79ffad68c4c/DSC07709.png" data-mid="236866882" border="0" src="https://freight.cargo.site/w/1000/i/b5c32f925304c360e1dbd83d050ca9c86f1f24ac9ace916a37d8e79ffad68c4c/DSC07709.png" /> <img width="1508" height="1508" width_o="1508" height_o="1508" data-src="https://freight.cargo.site/t/original/i/6963c1565c544950ba0bfc57a1614761016002cc1d39f8f819b331b2a3dd06c7/unnamed-3.png" data-mid="236866883" border="0" src="https://freight.cargo.site/w/1000/i/6963c1565c544950ba0bfc57a1614761016002cc1d39f8f819b331b2a3dd06c7/unnamed-3.png" />