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<channel>
	<title>Hunter Mathews</title>
	<link>https://hunterjmathews.com</link>
	<description>Hunter Mathews</description>
	<pubDate>Fri, 04 Sep 2026 18:07:33 +0000</pubDate>
	<generator>https://hunterjmathews.com</generator>
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	<item>
		<title>Index</title>
				
		<link>https://hunterjmathews.com/Index</link>

		<pubDate>Sat, 09 Aug 2025 16:50:05 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

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		<description></description>
		
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		<title>Red Rocks Unpaused</title>
				
		<link>https://hunterjmathews.com/Red-Rocks-Unpaused</link>

		<pubDate>Sat, 09 Aug 2025 16:50:06 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Red-Rocks-Unpaused</guid>

		<description>Red Rocks Unpaused

Brand
Art Direction


In 2020, as life paused and Denver’s iconic Red Rocks Amphitheatre canceled its concert season, Visible partnered with Denver Arts &#38;amp; Venues to keep music alive. We launched Red Rocks Unpaused, an interactive livestream series bringing live music safely to fans everywhere.


With performances by Phoebe Bridgers, Megan Thee Stallion, Nathaniel Rateliff, and more, the historic venue was transformed—artists performed from the stands amid vibrant projections on the famous rock formations.


Fans shaped the show from home by projecting their own messages onto the rocks, triggering light animations, voting for encore songs, sending audio cheers, and more. Live chats, real-time tweets, and dynamic visuals connected audiences in this shared experience.






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		<title>World Cup</title>
				
		<link>https://hunterjmathews.com/World-Cup</link>

		<pubDate>Fri, 04 Sep 2026 18:07:33 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/World-Cup</guid>

		<description>World in Your Pocket

Art Direction
Video Direction
Motion Design











For the 2026 FIFA World Cup, Boost Mobile set out to bring the energy of the world’s biggest sporting event closer to fans through the platform “World in Your Pocket.” The campaign connected global football culture with local communities, positioning Boost as more than a wireless provider—it became a way for fans to stay connected to the people, culture, and moments surrounding the tournament.

The campaign came to life across social, partnerships, retail, and live experiences, including watch parties and community activations with partners like Recess and Panini. Boost retail locations became additional fan touchpoints through World Cup merchandise and collectible sticker packs, extending the campaign beyond traditional advertising and into the everyday fan experience.


	
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	<item>
		<title>Unlimited Massages</title>
				
		<link>https://hunterjmathews.com/Unlimited-Massages</link>

		<pubDate>Sat, 09 Aug 2025 16:50:08 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Unlimited-Massages</guid>

		<description>Unlimited Massages

Brand
Art Direction

To drive simultaneous national and local awareness, Visible launched a creative marketing campaign in Denver using OOH, digital, and experiential tactics. The goal was to spark conversation through earned media, user-generated content, and social media while boosting conversion rates and overall brand awareness.


The campaign cleverly played off the popular internet ‘fail’ trend with downtown Denver billboards featuring a humorous typo—promising “unlimited massages, minutes, and data” instead of “messages.” Influencers helped amplify the #adfail on social channels, and the community team engaged consumers with playful reminders that “what you see is what you get.” 
This buzz culminated in a highly attended “unlimited massages” event at Denver’s Union Station, generating strong local and national media coverage, exceeding earned media goals by 140%, and significantly boosting social engagement and leads.








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	<item>
		<title>Boost Mobile Rebrand</title>
				
		<link>https://hunterjmathews.com/Boost-Mobile-Rebrand</link>

		<pubDate>Sat, 09 Aug 2025 16:50:06 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Boost-Mobile-Rebrand</guid>

		<description>Boost Mobile Rebrand

Brand
Art Direction


Motion Design


When I joined Boost Mobile, the company operated two distinct brands: Boost Infinite and Boost Mobile, each targeting different audiences. Our mission was to shake up the wireless industry by uniting them under one bold vision—“A Fresh Take on Wireless.”


We achieved this by crafting a bold new look—featuring the Druk typeface, punchy motion design, and leaning heavily into our signature Boost Orange.

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		<title>The Future of Phone Service</title>
				
		<link>https://hunterjmathews.com/The-Future-of-Phone-Service</link>

		<pubDate>Sat, 09 Aug 2025 16:50:09 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/The-Future-of-Phone-Service</guid>

		<description>Future of Phone Service

Brand
Video Direction


Art Direction





Visible Wireless has shaken up the future of phone service with an all-digital, transparent, and wallet-friendly approach. Through stunts like the “404 Store Not Found” and ‘InVisible NY’—a secret Soho pop-up hidden behind a rundown electronics shop that drops you into an immersive experience with unexpected performances from A$AP Ferg and more—Visible blasted its way into a crowded telecom scene.




To tell this entire story, we created “The Future of Phone Service” video anthem. It blends UGC, behind-the-scenes footage, scripted moments, and emotional beats for an authentic look at the people behind Visible. 





Lastly, by tapping into Andrew B. Meyer’s playful takes on perspective and pop-art style, core to Visible’s early identity, we were able to amplify the brand’s personality and push it far beyond the conventions of the telecom category. This distinctive visual language and tone not only set Visible apart from competitors but also reinforced its commitment to being approachable, creative, and customer obsessed.






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	<item>
		<title>Icelantic</title>
				
		<link>https://hunterjmathews.com/Icelantic</link>

		<pubDate>Sun, 26 Apr 2026 22:15:07 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Icelantic</guid>

		<description>Boost x&#38;nbsp;

Icelantic

Brand
Art DirectionMotion Design

For the last two years, I helped bring Boost Mobile and Icelantic Skis together for a live brand activation at Red Rocks and Mission Ballroom, celebrating the intersection of music, mountain culture, and community. 

Headlined by BIGXTHAPLUG, the event transformed the venue into an immersive brand experience, with my creative featured as large-scale visual content throughout the space and behind the performing artists.



The campaign extended beyond the event with creative for a digital landing page promoting a custom Boost Mobile x Icelantic ski giveaway. The activation gave fans a chance to win a pair of limited-edition skis while connecting the physical experience to a broader digital campaign. From the stage and venue takeover to the paid digital and giveaway experience, the work created a cohesive brand expression rooted in Colorado's outdoor culture and the energy of live music.

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	<item>
		<title>Visible Photography </title>
				
		<link>https://hunterjmathews.com/Visible-Photography</link>

		<pubDate>Sat, 09 Aug 2025 16:50:08 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Visible-Photography</guid>

		<description>Visible Photograhy



Brand


Art Direction

Photography



During my tenure at Visible, I lead and art directed numerous photoshoots. While the goals shifted with seasonality and new campaign initiatives, my constant focus was to keep the brand’s bold, eye-catching identity front and center. These images were deployed across all channels—web, OOH, DCO, paid digital, organic social, and more.





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</description>
		
	</item>
		
		
	<item>
		<title>Taxes</title>
				
		<link>https://hunterjmathews.com/Taxes</link>

		<pubDate>Sat, 09 Aug 2025 16:50:08 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Taxes</guid>

		<description>Taxes? And a Piggy Bank?

Art Direction
Motion Design








Insights revealed that for both our prepaid and postpaid audiences, tax season was the perfect time to save money—or spend it upgrading their phone with tax return money.





 Building on that idea, we crafted a unique campaign starring a bright orange, sticker-covered piggy bank transformed into a samurai warrior and an inflating air balloon—symbolizing slashing your phone bill in half before the offer disappears.


To bring this concept to life, we harnessed AI video tools, unlocking endless creative possibilities. We even turned a pig into cake but that never left the cutting room floor. (No piggy banks were harmed in the making of these videos.)













</description>
		
	</item>
		
		
	<item>
		<title>Coach Prime Watch</title>
				
		<link>https://hunterjmathews.com/Coach-Prime-Watch</link>

		<pubDate>Sat, 09 Aug 2025 16:50:07 +0000</pubDate>

		<dc:creator>Hunter Mathews</dc:creator>

		<guid isPermaLink="true">https://hunterjmathews.com/Coach-Prime-Watch</guid>

		<description>Coach Prime Watch


Brand



Art Direction
Photography






Tasked with branding a device developed in collaboration between Motorola and the Coach Prime team, we brought the Coach Prime Moto Watch to life. More than just a smartwatch, it’s your all-in-one connection hub—stream, text, track your fitness, and take calls—powered by Boost’s nationwide network.





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