Unlimited Massages
Brand
Art Direction
Brand
Art Direction
To drive simultaneous national and local awareness, Visible launched a creative marketing campaign in Denver using OOH, digital, and experiential tactics. The goal was to spark conversation through earned media, user-generated content, and social media while boosting conversion rates and overall brand awareness.
The campaign cleverly played off the popular internet ‘fail’ trend with downtown Denver billboards featuring a humorous typo—promising “unlimited massages, minutes, and data” instead of “messages.” Influencers helped amplify the #adfail on social channels, and the community team engaged consumers with playful reminders that “what you see is what you get.”
This buzz culminated in a highly attended “unlimited massages” event at Denver’s Union Station, generating strong local and national media coverage, exceeding earned media goals by 140%, and significantly boosting social engagement and leads.
The campaign cleverly played off the popular internet ‘fail’ trend with downtown Denver billboards featuring a humorous typo—promising “unlimited massages, minutes, and data” instead of “messages.” Influencers helped amplify the #adfail on social channels, and the community team engaged consumers with playful reminders that “what you see is what you get.”
This buzz culminated in a highly attended “unlimited massages” event at Denver’s Union Station, generating strong local and national media coverage, exceeding earned media goals by 140%, and significantly boosting social engagement and leads.
