Taxes? And a Piggy Bank?
Art Direction
Motion Design
Art Direction
Motion Design
Insights revealed that for both our prepaid and postpaid audiences, tax season was the perfect time to save money—or spend it upgrading their phone with tax return money.
Building on that idea, we crafted a unique campaign starring a bright orange, sticker-covered piggy bank transformed into a samurai warrior and an inflating air balloon—symbolizing slashing your phone bill in half before the offer disappears.
To bring this concept to life, we harnessed AI video tools, unlocking endless creative possibilities. We even turned a pig into cake but that never left the cutting room floor. (No piggy banks were harmed in the making of these videos.)
To bring this concept to life, we harnessed AI video tools, unlocking endless creative possibilities. We even turned a pig into cake but that never left the cutting room floor. (No piggy banks were harmed in the making of these videos.)