Icelantic x Boost
Brand
Art Direction
Motion Design
Brand
Art Direction
Motion Design
Created the hero stage video content for a live brand activation and national sweepstakes campaign in collaboration with Boost Mobile and Icelantic.
The campaign promoted a giveaway of custom, artist-designed skis inspired by Colorado’s natural landscape, featuring surreal illustrations of local flora and fauna by a Denver-based artist.
My work was featured as large-scale visual content behind the performing artists during a live event at Denver’s Mission Ballroom, where music, brand engagement, and experiential marketing came together. The event included performances, on-site activations, and a full advertising takeover designed to drive audience participation both in-person and online.
The project blended music culture, outdoor lifestyle branding, and immersive visuals—helping create a cohesive atmosphere that connected the audience to both the product and the environment that inspired it.
The campaign promoted a giveaway of custom, artist-designed skis inspired by Colorado’s natural landscape, featuring surreal illustrations of local flora and fauna by a Denver-based artist.
My work was featured as large-scale visual content behind the performing artists during a live event at Denver’s Mission Ballroom, where music, brand engagement, and experiential marketing came together. The event included performances, on-site activations, and a full advertising takeover designed to drive audience participation both in-person and online.
The project blended music culture, outdoor lifestyle branding, and immersive visuals—helping create a cohesive atmosphere that connected the audience to both the product and the environment that inspired it.