Boost x
Icelantic
Brand
Art Direction
Motion Design
Brand
Art Direction
Motion Design
For the last two years, I helped bring Boost Mobile and Icelantic Skis together for a live brand activation at Red Rocks and Mission Ballroom, celebrating the intersection of music, mountain culture, and community.
Headlined by BIGXTHAPLUG, the event transformed the venue into an immersive brand experience, with my creative featured as large-scale visual content throughout the space and behind the performing artists.
The campaign extended beyond the event with creative for a digital landing page promoting a custom Boost Mobile x Icelantic ski giveaway. The activation gave fans a chance to win a pair of limited-edition skis while connecting the physical experience to a broader digital campaign. From the stage and venue takeover to the paid digital and giveaway experience, the work created a cohesive brand expression rooted in Colorado's outdoor culture and the energy of live music.
The campaign extended beyond the event with creative for a digital landing page promoting a custom Boost Mobile x Icelantic ski giveaway. The activation gave fans a chance to win a pair of limited-edition skis while connecting the physical experience to a broader digital campaign. From the stage and venue takeover to the paid digital and giveaway experience, the work created a cohesive brand expression rooted in Colorado's outdoor culture and the energy of live music.
