Boost Mobile Rebrand
Brand
Art Direction
Motion Design
Brand
Art Direction
Motion Design
When I joined Boost Mobile, the company operated two distinct brands: Boost Infinite and Boost Mobile, each targeting different audiences. Our mission was to shake up the wireless industry by uniting them under one bold vision—“A Fresh Take on Wireless.”
We achieved this by crafting a bold new look—featuring the Druk typeface, punchy motion design, and leaning heavily into our signature Boost Orange.
We achieved this by crafting a bold new look—featuring the Druk typeface, punchy motion design, and leaning heavily into our signature Boost Orange.
